Marketing
The perfect Instagram bio for an appointment-based business
Instagram is where your future clients find you. Your bio is the 150 characters that decide whether they book or scroll on.
Instagram is the single biggest source of discovery for Australian service businesses under 5 staff. Your bio is the only text visible before someone decides to follow or leave.
The formula
Line 1: Who you serve and what you do. Line 2: Where you are. Line 3: What makes you different. Line 4: Link (your BookAndGo booking URL).
Worked example
Bad: '💆♀️✨ Massage queen ✨ Noosa 💛 DM for bookings'. Good: 'Deep tissue & remedial massage · Peregian Beach, QLD · Private studio, no products pushed · Book: bookandgo.com.au/peregian-massage'.
Put the booking link in your bio, not the DMs
Every DM exchange is friction. Clients who need to book after 9pm, between kids, on their phone — they book when they're ready, or not at all. Bio link = instant conversion.
Frequently asked
Should I use a Linktree?
Only if you genuinely need multiple links. Most service businesses don't — send straight to BookAndGo.