How BookAndGo compares to the competition

See how we stack up against every major booking platform — feature by feature, price by price

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Full Feature Comparison

Every feature, every platform, one view.

FeatureBookAndGoCalendlyFreshaTimelySquarevCita
Pricing
Starting PriceFreeFreeFree*$29/staffFree$45/mo
Mid-tier Price$59/mo$10/seatCommission$49/staff$29/loc$75/mo
Transaction FeesNoneNone20% onlineNone2.6%None
Booking
AI Booking Assistant
SMS Text-to-Book
Online Booking Page
Client Self-Booking
Waitlist Management
Multi-ProviderUp to 20UnlimitedUnlimitedPer staffPer locationUp to 10
Client Management
Client Database
Health Intake Forms
Client Portal
Client Blocking
Communication
SMS RemindersPaid add-on
Email Reminders
Email CampaignsPaid
Review Collection
Payments
Stripe IntegrationBuilt-in
Gift Vouchers
GST-Inclusive Invoicing
Analytics
Analytics DashboardBasicBasic
Revenue Tracking
Client Retention
Platform
Australian HostedSydneyUSEUNZUSUS
Privacy Act Compliant
White-Label Branding
Custom Domain
Free Trial14 daysYesN/A14 daysN/A14 days
AI-Powered Features

* Fresha's free plan charges a 20% commission on online bookings. Data accurate as of April 2026.

Why BookAndGo wins

Four reasons Australian businesses choose BookAndGo over the rest.

AI-First Platform

The only booking platform with a conversational AI assistant and SMS text-to-book

No Hidden Fees

Simple monthly pricing. No commission on bookings. No per-seat charges.

Built for Australia

Sydney-hosted, GST-inclusive, Privacy Act compliant. Not a US platform with AU pricing.

All-in-One

Booking, payments, invoicing, marketing, analytics, intake forms -- everything in one platform

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