BookAndGo vs Calendly

See why Australian service businesses are switching from Calendly to BookAndGo

Calendly is great for meetings. BookAndGo is built for service businesses.

Feature Comparison

A side-by-side look at what you get with each platform.

Feature
BookAndGo
Calendly
Starting Price
Free
Free (1 event type)
AI Booking Assistant
SMS Text-to-Book
Online Booking Page
Client Management
Automated Reminders
SMS + Email
Email only
Gift Vouchers
Waitlist Management
Review Collection
Email Campaigns
Invoicing with GST
Analytics Dashboard
Basic
Stripe Payments
Stripe/PayPal
Client Intake Forms
White-Label Branding
Australian Hosted
Sydney
US-hosted
14-Day Free Trial

Why businesses switch from Calendly

Calendly is a meeting scheduling tool designed for sales teams and professionals. It lacks the service-business features you need: invoicing, vouchers, SMS booking, client management, and AI assistance.

AI That Books For You

BookAndGo includes an AI assistant on every booking page. Clients chat naturally, the bot checks real availability and confirms instantly. Calendly has no AI — just a calendar link.

SMS Text-to-Book

Your clients text a dedicated Australian number to book via AI conversation. No app downloads, no links to click. Calendly offers nothing like this.

Full Invoicing Suite

Tax invoices with ABN, GST calculations, sequential numbering, auto-send, and payment tracking. Calendly is a scheduling tool — it does not do invoicing.

Built for Service Businesses

Client management, vouchers, waitlists, review collection, email campaigns, and intake forms. Calendly is built for meetings, not massage therapists, physios, or salons.

Pricing Comparison

RECOMMENDED

BookAndGo

Simple, transparent pricing

Free - $129/mo

14-day free trial, no credit card

  • Free tier available
  • No hidden fees
  • No commission on bookings
  • AI assistant included
  • All features unlocked in trial

Calendly

Per seat pricing adds up fast

$10-$16/seat/mo

 

What you get with BookAndGo

Everything you need to run your service business, in one platform.

AI Booking Assistant on every page
SMS Text-to-Book with dedicated AU number
Smart scheduling (fixed slots or auto-generated)
Automated SMS + email reminders
Client management with portal access
Gift vouchers and promo codes
Automated review collection
Email marketing campaigns
GST-ready invoicing (AU + NZ)
Stripe payments (deposits, full, tips)
Analytics and business intelligence
White-label branding and custom domain
Health intake forms
Waitlist with auto-fill on cancellation
SEO-optimised public booking pages
Australian-hosted (Sydney region)

Ready to switch?

Join Australian service businesses who chose BookAndGo for smarter booking.

Start Free — 14 Day Trial, No Credit Card

Or talk to Asher, our AI assistant on the homepage