How BookAndGo compares to the competition
See how we stack up against every major booking platform, feature by feature, price by price
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Every feature, every platform, one view.
| Feature | BookAndGo | Calendly | Fresha | Timely | Square | vCita |
|---|---|---|---|---|---|---|
| Pricing | ||||||
| Starting Price | Free | Free | Free* | $29/staff | Free | $45/mo |
| Mid-tier Price | $59/mo | $10/seat | Commission | $49/staff | $29/loc | $75/mo |
| Transaction Fees | None | None | 20% online | None | 2.6% | None |
| Booking | ||||||
| AI Booking Assistant | ||||||
| SMS Text-to-Book | ||||||
| Online Booking Page | ||||||
| Client Self-Booking | ||||||
| Waitlist Management | ||||||
| Multi-Provider | Up to 20 | Unlimited | Unlimited | Per staff | Per location | Up to 10 |
| Client Management | ||||||
| Client Database | ||||||
| Health Intake Forms | ||||||
| Client Portal | ||||||
| Client Blocking | ||||||
| Communication | ||||||
| SMS Reminders | Paid add-on | |||||
| Email Reminders | ||||||
| Email Campaigns | Paid | |||||
| Review Collection | ||||||
| Payments | ||||||
| Stripe Integration | Built-in | |||||
| Gift Vouchers | ||||||
| GST-Inclusive Invoicing | ||||||
| Analytics | ||||||
| Analytics Dashboard | Basic | Basic | ||||
| Revenue Tracking | ||||||
| Client Retention | ||||||
| Platform | ||||||
| Australian Hosted | Sydney | US | EU | NZ | US | US |
| Privacy Act Compliant | ||||||
| White-Label Branding | ||||||
| Custom Domain | ||||||
| Free Trial | 14 days | Yes | N/A | 14 days | N/A | 14 days |
| AI-Powered Features | ||||||
* Fresha's free plan charges a 20% commission on online bookings. Data accurate as of April 2026.
Why BookAndGo wins
Four reasons Australian businesses choose BookAndGo over the rest.
AI-First Platform
The only booking platform with a conversational AI assistant and SMS text-to-book
No Hidden Fees
Simple monthly pricing. No commission on bookings. No per-seat charges.
Built for Australia
Sydney-hosted, GST-inclusive, Privacy Act compliant. Not a US platform with AU pricing.
All-in-One
Booking, payments, invoicing, marketing, analytics, intake forms -- everything in one platform
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