BookAndGo vs Cliniko

See why Australian service businesses are switching from Cliniko to BookAndGo

Cliniko is a powerful, Australian-built clinical practice-management system, and if you need clinical notes, Medicare and health-fund claiming, it is genuinely excellent. But if what you actually need is online booking, reminders, marketing and payments without per-practitioner pricing or clinical complexity, BookAndGo does exactly that on a flat plan from free, with your data hosted in Sydney.

Feature Comparison

A side-by-side look at what you get with each platform.

Feature
BookAndGo
Cliniko
Pricing model
Flat, per business
Per practitioner
Monthly price
$59/mo flat, unlimited clients
Scales with practitioners
Free plan
Free trial only
Australian data residency
Sydney (APP-compliant)
Australian-hosted
GST tax invoices (ABN)
Clinical notes / treatment records
Medicare / DVA / health-fund claiming
Telehealth
Google Meet link per booking
Online booking page
AI web chat booking assistant
Conversational SMS booking bot
Native AU SMS reminders
Paid SMS credits
Email + SMS marketing campaigns
Limited
Gift vouchers
Loyalty rewards
Recurring appointments
Session packages & memberships
Limited
Online payments
Stripe, 0.5% platform fee
Payments add-on
Native iOS app + installable web app
Setup time
~5 minutes
Longer clinical setup
Best for
Solo/small booking + marketing
Clinical allied-health practices

Why businesses switch from Cliniko

Cliniko is a well-regarded, Australian-built practice-management platform for allied health - physiotherapists, psychologists, podiatrists and similar clinical practices. It is strong on clinical records, treatment notes, Medicare/DVA and health-fund claiming, and telehealth, and that depth is exactly right for a clinical practice. For a solo massage therapist, personal trainer, beauty or wellness business that mainly needs bookings, reminders, marketing and payments, it can be more system, and more per-practitioner cost, than the job requires.

Flat pricing, not per-practitioner

BookAndGo is a flat monthly fee, from free to $129/mo, no matter how many clients or team members you have. Cliniko bills per practitioner, so your software cost climbs as you grow. If you don't need clinical practice-management, you shouldn't pay clinical, per-seat prices for booking.

Booking that books itself

Clients book on your page through an AI web chat, or by texting a dedicated Australian number to book conversationally. No back-and-forth, no forms. It's a level of automation Cliniko simply doesn't offer, and it fills your diary while you're with a client.

Marketing built in, not bolted on

Email and SMS campaigns, gift vouchers, a loyalty program, review requests and rebooking nudges are all included. Cliniko is a clinical system first; BookAndGo is built to also help you fill the diary and bring clients back.

Australian data, Australian SMS, GST invoices

Your data stays in Sydney under the Australian Privacy Principles, reminders send from a real Australian number, and GST tax invoices with your ABN are built in. All the AU essentials, on a plan you can forecast.

Live in minutes, honestly

You can be taking online bookings in about five minutes. And a genuine note: if you need clinical notes and Medicare/health-fund claiming, Cliniko is the better fit, keep it, or pair the two. BookAndGo is for businesses whose job is booking, reminding, marketing and getting paid.

Pricing Comparison

RECOMMENDED

BookAndGo

Simple, transparent pricing

Free - $129/mo flat

14-day free trial, no credit card

  • Free tier available
  • No hidden fees
  • No commission on bookings
  • AI assistant included
  • All features unlocked in trial

Cliniko

Cliniko bills per practitioner; BookAndGo is a flat fee no matter how many clients you have

Per practitioner

 

What you get with BookAndGo

Everything you need to run your service business, in one platform.

AI Booking Assistant on every page
SMS Text-to-Book with dedicated AU number
Smart scheduling (fixed slots or auto-generated)
Automated SMS + email reminders
Client management with portal access
Gift vouchers and promo codes
Automated review collection
Email marketing campaigns
GST-ready invoicing (AU + NZ)
Stripe payments (deposits, full, tips)
Analytics and business intelligence
White-label branding and custom domain
Health intake forms
Waitlist: clients self-join + auto-fill on cancellation
SEO-optimised public booking pages
Australian-hosted (Sydney region)

Ready to switch?

Join Australian service businesses who chose BookAndGo for smarter booking.

Start Free - 14 Day Trial, No Credit Card

Or talk to Asher, our AI assistant on the homepage