BookAndGo vs Fresha

See why Australian service businesses are switching from Fresha to BookAndGo

No hidden fees. No commission on your bookings. Just a simple monthly price.

Feature Comparison

A side-by-side look at what you get with each platform.

Feature
BookAndGo
Fresha
Starting Price
Free
Free + commission
AI Booking Assistant
SMS Text-to-Book
Online Booking Page
Client Management
Automated Reminders
SMS + Email
SMS + Email
Gift Vouchers
Waitlist Management
Review Collection
Email Campaigns
Paid add-on
Invoicing with GST
Basic
Analytics Dashboard
Stripe Payments
Fresha Payments
Client Intake Forms
White-Label Branding
Australian Hosted
Sydney
EU/US-hosted
14-Day Free Trial
Free base

Why businesses switch from Fresha

Fresha advertises as free, but takes a 20% commission on every online booking. Add-ons for no-show protection, marketing, and payments quickly increase costs. BookAndGo charges a simple flat monthly fee with no commissions.

No Commission on Bookings

Fresha takes 20% of every online booking. On a $100 massage, that is $20 gone. BookAndGo charges a flat monthly fee. Your revenue is your revenue.

AI Booking Assistant

Every BookAndGo business page includes an AI chat bot that helps clients book by conversation. Fresha has no AI — clients must navigate menus and calendars manually.

SMS Text-to-Book

Older clients and those who prefer texting can book by messaging your dedicated AU number. The AI handles the conversation. Fresha does not offer anything similar.

Transparent, Predictable Pricing

With BookAndGo, you know exactly what you pay each month. No surprise commissions, no add-on fees for basic features like marketing or no-show protection.

Pricing Comparison

RECOMMENDED

BookAndGo

Simple, transparent pricing

Free - $129/mo

14-day free trial, no credit card

  • Free tier available
  • No hidden fees
  • No commission on bookings
  • AI assistant included
  • All features unlocked in trial

Fresha

Free base but commissions and add-ons add up

Free + 20% commission

 

What you get with BookAndGo

Everything you need to run your service business, in one platform.

AI Booking Assistant on every page
SMS Text-to-Book with dedicated AU number
Smart scheduling (fixed slots or auto-generated)
Automated SMS + email reminders
Client management with portal access
Gift vouchers and promo codes
Automated review collection
Email marketing campaigns
GST-ready invoicing (AU + NZ)
Stripe payments (deposits, full, tips)
Analytics and business intelligence
White-label branding and custom domain
Health intake forms
Waitlist with auto-fill on cancellation
SEO-optimised public booking pages
Australian-hosted (Sydney region)

Ready to switch?

Join Australian service businesses who chose BookAndGo for smarter booking.

Start Free — 14 Day Trial, No Credit Card

Or talk to Asher, our AI assistant on the homepage