BookAndGo vs Square Appointments

See why Australian service businesses are switching from Square Appointments to BookAndGo

Square does payments. BookAndGo does everything else too.

Feature Comparison

A side-by-side look at what you get with each platform.

Feature
BookAndGo
Square Appointments
Starting Price
Free
Free (1 location)
AI Booking Assistant
SMS Text-to-Book
Online Booking Page
Client Management
Basic
Automated Reminders
SMS + Email
SMS + Email
Gift Vouchers
Gift cards
Waitlist Management
Review Collection
Email Campaigns
Square Marketing ($)
Invoicing with GST
Square Invoices
Analytics Dashboard
Basic
Stripe Payments
Square only
Client Intake Forms
White-Label Branding
Australian Hosted
Sydney
US-hosted
14-Day Free Trial
Free base

Why businesses switch from Square Appointments

Square Appointments is an add-on to Square's payment platform. While great for point-of-sale, it lacks the depth of a purpose-built booking platform: no AI, limited marketing, and basic client management.

AI Booking Assistant

BookAndGo includes an AI chat bot on every business page that checks real availability and books appointments via natural conversation. Square has no AI features for booking.

Purpose-Built for Bookings

BookAndGo is designed from the ground up for appointment-based service businesses. Square Appointments is a feature bolted onto a payment platform — it shows in the depth of scheduling features.

Vouchers, Waitlists, and Campaigns

Gift vouchers, promo codes, waitlist with auto-fill, and email campaigns are all included. With Square, marketing is a separate paid add-on and waitlists are not available.

Deeper Business Intelligence

Track revenue trends, no-show rates, popular times, client retention, and provider performance. Square analytics are focused on payment data, not booking insights.

Pricing Comparison

RECOMMENDED

BookAndGo

Simple, transparent pricing

Free - $129/mo

14-day free trial, no credit card

  • Free tier available
  • No hidden fees
  • No commission on bookings
  • AI assistant included
  • All features unlocked in trial

Square Appointments

Per-location pricing, payment ecosystem lock-in

Free - $69/location/mo

 

What you get with BookAndGo

Everything you need to run your service business, in one platform.

AI Booking Assistant on every page
SMS Text-to-Book with dedicated AU number
Smart scheduling (fixed slots or auto-generated)
Automated SMS + email reminders
Client management with portal access
Gift vouchers and promo codes
Automated review collection
Email marketing campaigns
GST-ready invoicing (AU + NZ)
Stripe payments (deposits, full, tips)
Analytics and business intelligence
White-label branding and custom domain
Health intake forms
Waitlist with auto-fill on cancellation
SEO-optimised public booking pages
Australian-hosted (Sydney region)

Ready to switch?

Join Australian service businesses who chose BookAndGo for smarter booking.

Start Free — 14 Day Trial, No Credit Card

Or talk to Asher, our AI assistant on the homepage