“I was running three locations with three different systems. I couldn't even tell you our no-show rate.”
— Rachel Nguyen, Glow Wellness Group, Sydney, NSW
Sound familiar? Business gives you unlimited providers, a dedicated SMS bot (included — no add-on), full analytics, white-label branding, and a custom domain. Run your entire operation from one dashboard.
Rachel built Glow Wellness Group over seven years — one Bondi Beach treatment room turned into three studios across Sydney, with 12 practitioners and a client base that had grown entirely through word of mouth. It was something she was genuinely proud of. But the back-end reality was a mess of three different booking platforms, three separate spreadsheets tracking revenue, and no single view of how her business was actually performing.
When a practitioner called in sick at the Bondi location, Rachel had no visibility into whether Surry Hills or the Newtown studio had any capacity to absorb the fallout. She'd be on the phone trying to reschedule clients, manually checking a different system, losing track of which clients had confirmed and which were still waiting to hear back. The no-show rate was clearly a problem — she could feel it — but she couldn't quantify it, let alone compare it across locations.
BookAndGo Business unified everything. Each location now runs on the same platform but with its own white-label branding — different logo, different colours, the same polished booking experience for clients. Glow Bondi looks like a standalone premium wellness studio. So does Glow Surry Hills. The analytics dashboard, though, is all Rachel's. It finally showed her something she'd suspected but never been able to prove: Tuesday mornings at Bondi were chronically underbooked, while Surry Hills was regularly turning away clients during those same hours. She shifted one practitioner's schedule and generated an extra $2,000 in monthly revenue without adding a single new booking slot.
The SMS bot was the part her team didn't expect to love. Clients text 'book me in for Thursday' to a dedicated Australian number and the AI handles the rest — checking availability across all three locations, confirming preferences, and sending a booking confirmation within seconds. Forty percent of all new bookings now come through SMS without any staff involvement. The custom domain — glowwellness.com.au — makes every touchpoint feel like a premium standalone business, not a platform. Rachel finally has the infrastructure to match the business she always knew she was building.
Everything you need for $129/month.
Add as many practitioners, therapists, or staff members as your business needs — no per-seat fees. Each provider gets their own availability settings, service list, and performance tracking so you can manage a large team without losing visibility.
A dedicated Australian phone number and AI SMS booking bot is included at no extra cost — not an add-on, not an upgrade. Clients text in plain English and the bot checks availability, handles preferences, and confirms the booking in seconds.
Five hundred SMS messages included per month across confirmations, reminders, and bot conversations. If you go over, additional messages are billed at $0.10 each — no surprise fees, no account suspension, just a clean overage rate.
Revenue tracking, booking trends, no-show rates, popular services, peak hours heatmap, client retention funnel, provider performance comparison, and weekly trend analysis. Every number you need to run a data-informed business.
Every booking page carries your logo, your colours, and your business name — not BookAndGo's. CSS custom properties give you full control over the look and feel, so each location can have a distinct identity while sharing the same backend.
Point your own domain (e.g. book.yourbusiness.com.au) to your BookAndGo booking pages. We provision and manage the SSL certificate. Your clients never see a platform URL — they see your brand from the first click to the confirmation screen.
Business plan customers get priority queue access across email and chat. When something needs resolving quickly, you're not waiting behind starter-tier tickets. Fast, knowledgeable support from the team who built the platform.
Includes all Professional features: multi-provider scheduling, waitlist management, gift vouchers, promo codes, email campaigns, Stripe Connect payments, SMS reminders, review management, and CSV import. Business builds on top, not instead of.
James Thornton
Thornton Hair & Co. · Adelaide, SA
James runs four salons across metropolitan Adelaide — North Adelaide, Glenelg, Norwood, and a newer location in Unley. Each salon has its own established clientele, its own stylists, and its own personality. The Glenelg location is beachy and relaxed; North Adelaide is sleek and urban. The last thing James wanted was four booking pages that all looked like they came from the same cookie-cutter platform. Business's white-label branding solved that cleanly — each salon has its own booking page, its own colours, and its own domain path, while James manages everything from a single admin login. When he needs to see which stylist is carrying the heaviest book or which location had the most cancellations last month, it's one dashboard, not four.
Dr. Lisa Chang
ChangeDental Group · Perth, WA
Dr. Lisa Chang operates a large dental practice in West Perth with six dentists and four hygienists — a team too big to manage on intuition alone. Chair utilisation was the number she cared most about: idle chairs are expensive, and she suspected the 2pm–4pm window on Thursdays was consistently underperforming. BookAndGo's analytics dashboard confirmed it within the first week. She restructured the hygienist schedule to front-load Thursdays and added a short-notice SMS reminder for that time slot. Within a month, Thursday afternoon utilisation had improved by 28%. The data was always there — she just finally had a system that could show it to her.
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